BLU Products, founded in 2009, is one of the fastest growing brand in the mobile industry. BLU Products' Amour, made with Swarovski Zirconia, was specifically designed for women with exquisite taste and sophistication. In order to achieve the modern and luxurious style, we incorporated a soft pastel palette and a clean, modern typography to highlight the feminine elements and create an inviting atmosphere for women. The clean and minimalistic approach displays the true elegance of the device while adhering to BLU and Swarovksi's brand guidelines.