BLU Products, founded in 2009, is one of the fastest growing brand in the mobile industry. The product portfolio showcases BLU Products' mobile devices. We wanted to create a clean, minimalistic and practical design for the portfolio, that would be easy on the eyes of the consumers.  We used a clean layout for easy grasp of information , carefully curated a vibrant color palette that would differentiate each mobile device and chose a ring bound catalog for hassle-free product updates.