Odorlicious is a fictitious soap company that was derived from wordplay. The fusion of the two conflicting words created a unique brand that is fun and functional at the same time. Designed a logo mark using modern type treatment fused with a little iconography to tie both elements together to form into one. The mark in the logo displays a playful treatment that is consistent throughout the branding. The box is designed with a foot outline die-cut intended as a shoe freshener.